A Dmantra project
Abou Arab Haidar Sweets: Marketing for a Damascus Sweets Shop
Product and venue photography, video, social media design and ads, and content
Dmantra Digital Marketing has worked with Abou Arab Haidar Sweets since 2021 and continues to do so. This project gives a glimpse of our work in sweets shop marketing in Damascus: professional product and venue photography, video, social media design, paid advertising, and content writing.
Sector
Eastern and Damascene sweets
Market
Damascus, Syria
Services
Photography and video, social media and ads, content
Collaboration
Since 2021, ongoing
About Abou Arab Haidar Sweets
Abou Arab Haidar is a Damascene sweets shop in the Maidan district (Jazmatiyeh). It offers a wide range of eastern and Damascene sweets, led by baklava, kunafa, maamoul, ghraybeh and cheese halawa, with an authentic taste and a premium feel that shows in both the product and its presentation.
Besides the Maidan shop, the brand runs a factory with a second sales hall on the Daraa highway. Its accounts are on Facebook and Instagram.
What Dmantra delivered for Abou Arab Haidar
Product, venue and video production
Our team photographed the sweets with lighting and angles that bring out their texture and detail, documented the sales hall and factory on the Daraa highway, and produced a product video. Learn about our commercial video production service.
Social media and paid advertising
We designed the brand’s posts and ads for social platforms and handled its digital presence and paid campaigns for its audience in Damascus. Learn about our social media marketing service.
Content and copywriting
We wrote post copy that highlights the authenticity of each item and the character of the shop, in language close to that of its customers. Learn about our content creation service.
Our work for Abou Arab Haidar: product photography
The sales hall and factory on the Daraa highway
Social media designs
A video produced by Dmantra
A baklava video shot by our team:
What sets this project apart
The core of the work with Abou Arab Haidar is making the image say what the shop’s customers already know about its sweets: authenticity, craftsmanship and a premium feel. We built the photography and designs on constant elements taken from the products themselves, so posts and ads match what visitors see in the shop.
To learn more about Dmantra as a digital marketing agency in Damascus, or to browse other projects, visit our portfolio.
Do you run a sweets shop or a restaurant?
Tell us about your business and the Dmantra team will suggest the right first step, whether that is product photography, design, or managing your social media.