A Dmantra Project

Med Pocket: Syria’s First Pharmaceutical App

Brand identity design in Syria: a logo and robot character, app interfaces, and social media and ads

Dmantra Digital Marketing has worked with Med Pocket since the app was founded, and the partnership continues today. This project is an example of our work in brand identity design in Syria: building a complete brand from scratch, from the logo and the “Pocket” robot character to colours, typography and patterns, then designing the app interfaces and managing its social media presence.

About Med Pocket

Med Pocket is the first pharmaceutical app in Syria, and it presents itself to users as “your personal medical assistant”. It brings together medicines and imported medicines, skincare and personal care, dental and baby supplies, and medicinal herbs, alongside practical tools such as a drug guide, a pharmacist directory, adding a medicine, order tracking, a wallet and invoices. The app is available on the App Store and Google Play.

The challenge for a pharmaceutical app is to combine trust with warmth: users need to feel safe ordering their medicine, while enjoying a friendly experience that feels nothing like a cold clinic. That balance was the starting point of our work. It is exactly the kind of brief where brand identity design in Syria has to work harder than usual.

What Dmantra Delivered for Med Pocket

Brand Identity and Logo

We designed the logo and the full identity guide: the letter M drawn as two capsules, a robot character that gives the brand its soul, a sky blue (#2EBAF3) that signals cleanliness and trust, and the Azo Sans and GE SS Two typefaces for English and Arabic. Learn about our branding and graphic design service.

App Interface Design

We designed the app interfaces in the same identity: a home screen with clear illustrated sections, a bottom bar leading to the wallet, orders, add medicine, pharmacist directory and drug guide, and an invoice screen that clearly shows each medicine, quantity, price and total. Learn about our web and app development service.

Social Media and Ads

We manage the app’s social media presence with content that mixes feature highlights, health awareness and occasions, supported by paid campaigns that invite people to download the app. Learn about our social media marketing service.

Our Work for Med Pocket: Brand Identity Design in Syria

Identity Applications

Social Media Designs

Pocket: The Robot That Became the Face of the Brand

Instead of a silent logo, we gave Med Pocket a character that speaks. The robot “Pocket” introduces itself with “Hi.. my name is Pocket! I’m ready to be your personal assistant”, and has a set of expressions that change with the situation, from a big smile to mild sadness when a user forgets their medicine, as in the “Pocket Cares” idea comparing “took the pill” with “didn’t take the pill”.

The same character appeared in the Valentine’s Day design with “We love to keep you healthy”, and in the pandemic awareness campaign with “It’s covid, wear a mask”. The identity stopped being a set of rules on paper and became a living voice that accompanies users in the app and on social media.

How We Approach Brand Identity Design in Syria

Our approach to brand identity design in Syria starts with one question: what feeling should this name leave in people’s minds? For Med Pocket the answer was the trust of a pharmacy and the closeness of a friend. That is where the pairing of the capsule, a direct pharmaceutical symbol, and the robot, a friendly character, came from.

We then turn the idea into a usable system: a logo built on the golden ratio with versions for light and dark backgrounds, a colour palette, Arabic and English typefaces, and an irregular capsule pattern used on packaging, posters and stationery. That system is what makes every later design feel part of one family.

Finally, we test the identity where it will actually live: the app icon on a phone screen, the user interfaces, social media posts and print. In our view, that stage is what separates a nice logo from a successful project in brand identity design in Syria.

What Makes This Project Stand Out

It is a complete project, from idea to screen. Because our work with Med Pocket began at launch, the logo, the robot character, the app interfaces and the content all came from one vision. Even the logo construction followed the rules of the golden ratio to reach a balance that is easy on the eye, a detail that reflects how we approach brand identity design in Syria.

To learn more about Dmantra as a digital marketing agency in Damascus, or to browse more projects, visit our portfolio.