A Dmantra project

Shakarji Sweets: Restaurant Marketing in Damascus

Brand identity, print and packaging design, product photography and video, social media and ads, and content

Dmantra Digital Marketing has worked with Shakarji Sweets since the day it opened, when the brand had nothing but a logo. This project is a snapshot of our work in restaurant marketing in Damascus: a complete visual identity, design of all print and packaging, professional product photography and video, social media management and paid ads, and content writing.

About Shakarji Sweets

Shakarji specializes in Turkish meals and shawarma, Turkish sweets, and Arabic ice cream in a range of flavors. Every branch offers a full Turkish experience, from the music to the smallest details of the decor, and the dishes are known for their bold, rich flavors.

The brand runs three branches in Damascus: Al-Midan (Big 5 Mall), Kafr Sousa (Damascino Mall), and Mashrou Dummar (City Mart building). It also has branches in Qamishli, Iraq and the UAE, and takes part regularly in Global Village, Dubai.

Where we started

Our partnership began the day the shop opened. At that point, the brand owned a logo and nothing else. The task was to build a complete presence around it: one consistent visual language across the shop, the packaging and the printed materials, content that shows the quality and authentic taste of the food, and a digital presence that reaches families and adults, the brand’s core audience.

What Dmantra delivered for Shakarji

Visual identity

We took the original logo and grew it into a full visual system of colors, type and ornaments that carries the brand’s Turkish character and ties every branch and platform together under one look. See our brand identity service.

Print and packaging design

Dmantra designed all of Shakarji’s printed materials: menus in different formats, sweets boxes and gift bags, Arabic ice cream cups, stickers, cards, and everything else the shop needs in print. Every piece carries the same identity, so an order leaves the shop looking like the brand, from the box to the bag. See our graphic design service.

Product photography and video

Our team runs professional photo shoots for the dishes and sweets, and produces every reel in-house, from the idea and the shoot through to the final edit. See our commercial video production service.

Social media and paid ads

We manage Shakarji’s social media accounts and plan the paid campaigns that reach the brand’s audience of families and adults. See our social media marketing service.

Content and copywriting

We write Shakarji’s content in a formal yet friendly voice that suits families. It focuses on authentic taste and quality, and rotates through the dishes to show how wide the menu really is. See our content creation service.

Selected work: product photography

Social media designs

Packaging and print

Videos and reels produced by Dmantra

A selection of the commercial videos and reels the Dmantra team shot and edited for Shakarji Sweets:

How we approach restaurant marketing in Damascus

Our approach to restaurant marketing in Damascus starts from a simple observation: customers usually decide from the picture before they taste the dish. So we begin with the restaurant or sweets shop’s visual identity, then carry it into everything the customer touches, from the menu, box and bag to every post and paid ad, so the message stays the same in the shop and on screen.

For Shakarji, we brought photography, design, copywriting and campaign management under one team, for a brand with branches inside and outside Damascus. That integration shortens production time and gives the owner a single partner responsible for how the brand looks to its audience, which we see as the foundation of any successful restaurant marketing in Damascus today.

What sets this project apart

The work with Shakarji is built on consistency. The logo, the colors and the photography style look the same on the box, the menu, the shop front and every post, so customers recognize the brand before they read its name. We also made sure the imagery carries the Turkish atmosphere guests feel inside the shop, from the warm lighting to the way each dish is served. That consistency is what makes the difference in restaurant marketing in Damascus, where offers look alike and prices are close.

For the full story, read the Shakarji Sweets case study, learn more about Dmantra as a digital marketing agency in Damascus, or browse more projects in our portfolio.